Analysis of Mobile Commerce Usage in Korea

Considering the present world we are living now, the emergence of m-commerce is inevitable. The rapid global diffusion of mobile telephones, widespread use of the Internet and advances in wireless technologies laid the foundation for this new concept and innovation. The growing trend of mobile web users has paved the way to mobile commerce. Korea has become one of the hotbeds of innovation in mobile services. With that, service providers need to develop a better understanding of their customers so as to develop specific products or applications that match customers’ needs. This study examines the reasons of Koreans for using m-commerce, connection frequency, and types of m-commerce activities engaged into. Moreover, it aims to provide an m-commerce success model by investigating the factors that promote individual’s intention and usage towards m-commerce. It integrates system, content and service quality, perceived playfulness, and price factors to establish a modified Technology Acceptance Model that would be employed in a mobile commerce setting. With knowledge of users’ behaviors and their preferences, mobile service providers can offer more personalized services to mobile users (Sadeh, 2002).