관광동반자 유형이 관광지 방문 기대치, 만족도 차이와 행동의도에 미치는 영향 분석: 남이섬을 대상으로

The purpose of this study was to examine effects of the pattern of a travel companion on expectation, satisfaction, and behavioral intention to tourism destination. For the study objectives, data were collected by tourists who visited to Nami Island in October of 2010. To analyze the data, several statistic tests, such as descriptive analysis, exploratory factor analysis, reliability test, analysis of variance with a post hoc Bonferroni, multiple liner regression, and univariate analysis, were used. This study found that there is a difference among the pattern of a travel companion in expectation and satisfaction of a tourism destination. The tourists who visited a tourism destination with their girl or boyfriend showed a higher level of expectation and satisfaction of a tourism desition rather than tourists with family, friend or co-worker, and alone. Results showed that tourists' expectation are significantly related to their satisfaction of tourism destination, and also that the tourists' satisfaction are regressed on behavioral intention. These findings suggest that the types of a travel companion should be separately studied from the factor of tourism motivation as a main factor which influences tourists to chose their travel destination and determine its satisfaction, revisit or recommendation.