유전자 변형식품에 대한 소비자의 태도와 구매의도에 관한 연구-여성소비자들을 대상으로-

The purpose of this study attempted to examine consumer attitudes and purchasing intentions towards the use of genetic modification in food products. nine research hypotheses were tested by SEM(structural equation modelling), and the following factors were investigated: scientific attitudes,health value and social trust as three antecedents on perceived benefits and perceived risks. Total 308 questionnaires were used for the data analysis. The results of study indicated that women consumers' perceived benefits and perceived risks GM food were determined by scientific attitudes, health value and social trusts, but scientific attitudes had an no significant effect on perceived benefits. perceived benefits and perceived risked had an significant effects of consumer attitudes, and consumer attitudes hand an significant effects of purchase intentions. The overall findings thus suggest the need for cooperation among government, scientific institutions, and the food industry to foster effective communication strategies that increase women consumers'attitudes and purchase intention affirmatively.