CVM을 이용한 관광자원의 가치평가: 경인아라뱃길을 중심으로

This paper attempts to measure the recreational value of the Kyung-In Ara-Waterway by using the Contingent Value Method(CVM). The Contingent value method, based on multi-attribute utility theory, is applied and the CVM survey was rigorously designed to comply with the guidelines for best-practiced CVM studies. We surveyed a randomly selected sample of 540 households in the Seoul and capital area and person-to-person interviews were conducted to respondents asking what they would pay for ARA-Waterway recreational value. Respondents overall accepted the contingent market and were willing to contribute a significant amount 10,143won, on average, annually per household. We estimated confidence intervals for willingness to pay measures by Monte-Carlo Simulation. The WTP was calculated 1,000 times using the bootstrap method and the maximum and minimum value were respectively deducted excluding the upper and lower 2.5% each. The aggregate values of the ARA-Waterway was estimated to be 85.2 billion won, limited to Seoul and metropolitan areas. The quantitative values can be utilized by system administrators in planning and decision-making for future management. Lastly, the CVM was used for the valuation of Kyung-in Ara-Waterway, which is one of the stated choice method. By applying the choice experiment method for the estimation of the recreational value of kyung-in Ara-Waterway, a methodological development of the valuation process in the tourism industry is expected.