중국인 관광객 관광선택속성이 행동의도에 미치는 영향- 관광제약 조절효과 -

This study has two purposes. The first is to examine the relationship between destination choice attributes and behavioral intentions. The second is to examine the moderating effect of the tourism constraints(Intrapersonal Constraints, Interpersonal Constraints, Structural Constraints) on relationship between destination choice attributes and behavioral intentions. The major findings of the study are summarized as follows: First, results showed that destination choice attributes had significant influence on behavioral intentions. Second, the moderating effect of the tourism constraints on the relationship between destination choice attributes and behavioral intentions, These findings suggested that Korean tour overall satisfaction was affected tourist accommodations and facilities, the level of tourist price and so on. Food, safety, travel expenses, tourist attraction accessibility, communication problem, etc. needs to improved.