호텔입지에 영향을 주는 요인에 관한 연구

This paper investigates the determinants of hotel location using the multiple regression analysis. It employs a two-stage model that estimates the relationship number of hotel and characteristic of retail trade areas in a stage one using the diagram graph and then a model investigating the determinants of a number of hotels. The data include information on real estate price, pedestrian traffic, number of business for 29 retail trade area in Seoul. Our findings are three parts. First, many of the hotels is relatively located in the Jonggak station, Gangnam station, and Yeongdeungpo station retail trade areas in Seoul. Second, the hotel is clustered with the restaurantsㆍhotel, and service business in Seoul. Third, there is a positive relation between pedestrian traffic and number of hotels. the hotel has an even appeal to a large proportion of 20 age passing-by women pedestrian. In summary, the result provided the basis for implementation of a hotel location model analysis.