지역축제 전시콘텐츠에 대한 방문객의 감정반응이 축제만족과 관계지속성에 미치는 영향

This study is a research of emotional response for exhibition contents of local festivals. Thereupon it analyzed the effect of visitor's emotional response for exhibition contents on festival satisfaction and continuous relationship. In result, only positive response has a meaningful effect on the relation of festival satisfaction. Both positive emotion and negative emotion has a meaningful effect on the relation of continuous relationship. It is analyzed that the positive emotion affects it positively and the negative emotion affects it negatively. Therefore it needs an effort to bring the positive response from visitors in which the exhibition contents applies to the festival. Moreover, it reveals that overall satisfaction of festival influences both recommendation intention and revisitation intention in the effect relationship between festival satisfaction and continuous relationship. Therefore this study adduce to usefulness of exhibition contents as new contents in which the visitor's festival satisfaction and relation orientation improve to the festival.