신흥시장 진출을 위한 중소 SW기업 간 협력모델

Internationalization of Korean enterprises has been driven mostly by large enterprises. Most small-medium enterprises (SMEs) have not been successful in overseas markets. Furthermore, in software industry, even large enterprises don't have control over their market position in overseas markets. It is because large SI(System Integration) enterprises have monopolized domestic SI and SM(Systems Management) service market and ignored the development of package software and solutions. Therefore, it is emphasized that more innovative business model development is required in order for software industry to be able to succeed in overseas market. Over the last few decades, the Korean government has instituted policies to support the growth of SMEs. Under the heavy foreign trade dependent economic structure of Korea, growth by foreign market penetration is imperative. Business cooperation between large and SMEs for co-prosperity has been suggested as a strategic initiative to solve such a national-level issue. This would create a more effective competitive advantage in global markets. However, this strategy is not effective for the industries in which large firms do not have global competitiveness. A recent business cooperation between SMEs in the software industry received much attention for making an innovative attempt at penetrating the global market. This paper suggests a framework for implementing a cooperation model of SMEs which creates a new software market while overcoming the institutional voids in the emerging market through a case study on KOSIGN (KOrea Software Innovation Global Network). The case study on KOSIGN, which was recently established in Cambodia, suggests a strategy for attaining global competitiveness through cooperation between SMEs, as well as an innovative business model for penetrating the emerging market, especially in the software industry.