선택형 컨조인트 분석(Choice-based Conjoint Analysis)을 통한 제품-서비스 통합 효과 분석
Analysis of Product-Service Integration Effect using Choice-based Conjoint Analysis
김진민(고려대학교); 박광태(고려대학교); 임호순(고려대학교)
39권 1호, 101~112쪽
초록
PSS (Product-Service System) is a competitive strategy for a service company or a servitized manufacturer. Weinvestigate the product-service integration effect in a mobile phone service industry. Using choice-based conjoint analysis,we measure main and interaction effects of product and service. We collected a sample of size 171 from a collegestudent group in Seoul, Korea. We find the existence of the interaction effect of product and service in PSS and showthe direction of PSS strategy using main and interaction effect.
Abstract
PSS (Product-Service System) is a competitive strategy for a service company or a servitized manufacturer. Weinvestigate the product-service integration effect in a mobile phone service industry. Using choice-based conjoint analysis,we measure main and interaction effects of product and service. We collected a sample of size 171 from a collegestudent group in Seoul, Korea. We find the existence of the interaction effect of product and service in PSS and showthe direction of PSS strategy using main and interaction effect.
- 발행기관:
- 한국경영과학회
- 분류:
- 경영학