주제분석을 이용한 결혼이민자여성의 관광결정 및 관광행동에 관한 탐색

In spite of the literature review that marriage migrant women’s travel can promote domestic tourism in Korea,there has been a paucity of information that addresses tourism behavior of this group. The aim of this study,therefore, attempted to explore the travel decision and travel behavior of marriage migrant women. A semi-structuredquestionnaire was designed to gather in-depth interview data from 11 samples. Then, the data was interpreted usinga thematic analysis. The findings related to travel decision indicated that the marriage migrant women weremotivated by rest/escape, education/experience, and relationship improvement, while they were constrained bytime/finance, children/husband’s parents, the notice of others, and passive involvement. In particular, this study foundthat travel decisions with travel motivations and travel constraints were similar to or different from the generaltourists. For example, factors including rest/escape, relationship improvement, time/finance, and children/husband’sparents were similar to the general tourists in terms of travel motivation and travel constraint, while culturaldifferences of marriage migrant women were reflected in the factors of education/experience, the notice of others,and passive involvement. The findings related to travel behavior also showed that they were likely to use travelinformation from the TV/Internet. Other findings also imply that the patterns of destination selection, foodconsumption, and shopping were reflected by the cultural differences and conflicts. As a result, this study providedimportant insight into the travel market of marriage migrant women by discussing policy and development issues.