아웃도어 브랜드 매장의 피팅룸 디자인 특성 연구

This study was selected the 9 cases in three categories of outdoor brand store (road shops, malls, department stores). The research method as follow. first, we investigated the concept and characteristics of outdoor and emotional design through literature review. Second, we could have the definition and the role of concept of a fitting room. Third, after the design checklist for a survey was configured, we conducted it in the store in directly. Fourth, we analyzed the fitting room to the outdoor’s characteristics associated with the five senses. Our findings are: first, the fitting room could be divided types into basic, the concept style, equipment utilization, brand identity applicable type, modeling work. Second, it was found that it is possible to take advantage of emotional stimuli of users, building brand identity, place marketing and design stories vary depending on the nature and purpose of the brand and of the fitting room area. Third, we were able to derive the fitting room checklist for design elements which were basic facilities, services, outdoor product performance testing, and brand identity items. Fourth, The door of the fitting room should be the independence in order to secure and it should be considered the position and direction with the counter and the storage. Fifth, fitting room was limited the results of the appearance of visual elements form, finishing materials, color and tactile which looked very similar to each other. It was found the need for a design to stimulate applied the sensitivity. Sixth, the five senses almost was not found the sense of smell and hearing of being used as a design element in the fitting room.