팀·개인 창의정체성이 개인 효과성에 미치는 영향에 관한 다수준 분석: 팀·개인 창의성의 매개효과를 중심으로

This study is aimed at inquiring into the relationship between creative identity and creativity, and the relationship between creativity and individual effectiveness from the perspective of the identity theory. This study conducted an empirical analysis on the basis of questionnaire survey data for 393 persons in all from the total of 68 teams in 8 domestic large companies, which are operating a team organization through its introduction. As a result, first, the significant influence of team creative identity on individual creative identity at a cross level wasn’t confirmed. Second, this study could confirm the process, in which individual creative identity had a significant influence on individual effectiveness by mediating individual creativity; particularly, this study could confirm partial mediating effects of individual creativity. Third, this study could also confirm the process, in which team creative identity had a significant influence on individual effectiveness by mediating team creativity, and confirm complete mediating effects of team creative identity as well. Meanwhile, this study couldn’t confirm the process, in which team creative identity had a significant influence on individual effectiveness by mediating individual creativity. On the basis of such research results, this study is intending to suggest the implications related to team & individual creativity enhancement & individual effectiveness enhancement.