구매기업의 공급기업 통합이 시장대응성에 미치는 효과: 내부통합과 가치일치성의 조절효과를 중심으로

A buyer firm attempts to integrate strategic and operational processes with its key suppliers to improve overall supply chain responsiveness. Prior research confirms that supplier integration enables buying firms to improve its responsiveness, cost, quality, delivery, and flexibility. Yet some researchers have reported inconsistent performance effects of supplier integration activities, and explored potential moderators such as environmental uncertainties. This study examines the buyer’s internal readiness as moderating factors that could moderate the effect of supplier integration on the buyer’s responsiveness. Specifically, basing upon the organizational information processing theory and the value congruence theory, we propose that the effect of supplier integration on the buyer’s responsiveness depend upon the buyer’s internal process integration and value congruence with the key supplier. This study posits that the buyer’s supplier integration and internal integration complement each other and extend information processing between the buyer and the supplier, creating continuous information processing capability and generating synergistic performance effects. Moreover, the value congruence between the two firms will improve efficiency and reduce ambiguities in information sharing(two-way interaction), and provides a favorable cultural context in which the buyer firm assimilate and apply information attained through supplier integration(3-way interaction). Data are collected from over 1,229 manufacturing firms in China, Korea, Taiwan, and the United States, and the proposed hypotheses are tested using moderated regression methodology. This study empirically confirms that there is a significant three way interaction effect among supplier integration, internal integration, and value congruence on the buyer’s market responsiveness. Academic and managerial implications are discussed and future research directions are also presented.