아트마켓팅 개념을 적용한 색채디자인 연구

As modern people's concerns on culture and art and their recognition on design and colors have been enhanced, enterprises have emphasized design management and executed art marketing to enhance industrial image and awareness by stimulating public emotions using effects and values of art. Art marketing has made art world regarded as a high-quality culture approach from product advertising to real life and has been emerged as a differentiation strategy satisfying public desires to enjoy lesiure and culture of life. Therefore, this study analyzed color image scales shown in famous paintings for interior design of apartment house which the public could be closely related to art and aimed at stressing unique design and personality artists give through color design utilization applying art marketing and suggesting a direction of substantial art marketing to ensure a differentiated competitiveness which can be familiar with the public. This research investigated materials of art marketing centering around preceding studies and literatures, applied art marketing analyzing color image scales of famous paintings by Gogh, Cezanne and Monet of Impressionist artist and produced simulation of interior design of apartment house. It was confirmed that interior design of apartment using color image scales shown in famous artists used luxurious, stable and artistic design marketing.