대규모 점포의 신설이 전통시장에 미치는 영향

Since large supermarket has been introduced in South Korea in 1993, it achieved a rapid growth. By 2006, large supermarkets increased in quantity enough to be said that it already entered maturity stage and at the end of 2013 the number of stores increased to 483 and sales recorded 48.6 trillion won. The department stores evolved since they opened Missukkosi department store in Gyeongseong in Japanese colonial period and by the end of 2013 they reached sales of 29.8 trillion won in 82 stores. In 2006, Super Supermarket (SSM) had only 312 stores but in 2013 it rapidly increased to 1,300 stores and the market size in 2013 was recorded 6.8 trillion won. Starting with the economic crisis, the economic situation suddenly started to change and the customers started to find more cheaper products. They started to go to large retail stores such as discount store and SSM than traditional markets. Because of the economic downturn, the consumers were able to make more reasonable consumption than in the past. Due to woman’s social debut, dual-income households increased changing their lifestyle and by supply of private cars, large retail stores with good accessibility ensuring the parking lot has been remarkably preferred. Traditional market traders cite the first priority of external causes of reduced sales is the influence of large supermarket, consumer sentiment due to the economic downturn, a bad market position was followed. When the supermarkets open, it has been investigated that an average revenue per day reduces by 15%, client reduces about by 10%. Under this background, the large distributors has been newly founded in ‘S’ city Gyeonggi Province and investigating how this new large distributors affect the traditional market is the purpose of the present study. This study establishes if the large distributors affect the traditional market targeting traditional market traders and consumers in ‘S’ city not in nation and if they do, how much the influence it makes. The survey was conducted throughout two months between April and May 2014. This survey’s questionnaire was distributed in proportion to the population distribution per district of ‘S’ city and 2,200 people were surveyed. The survey targeted at merchants was conducted on 22 traditional market traders and the survey was assigned in proportion to the number of stores in each market. The researchers visited individually to each stores and 1,100 people were surveyed. The factor that has the greatest impact on customers’ satisfaction for the traditional market is the accessibility and parking facilities, then the quality and variety of goods and prices of goods followed. A major contributor which decreased traditional market’s spending is the expansion of large retail stores including A shopping. Also, research done by merchants resulted the expansion of large retailers, changes in purchasing behavior including the Internet and home shopping, overall domestic economic slowdown in order. To vitalize traditional market, the most important things are improving market access and parking facility and the atmosphere and cleanliness of the mall. Ensuring the quality, variety and price of goods would be another important ways to vitalize traditional market. This research targeting consumers and traders is conducted throughout two months, April and May in 2014. The research’s reliability is high in that Cronbach’a coefficient was 0.801, 0.634, 0.749 etc. Also, factor analysis were taken to analyze the validity of this research and it suggests there is no problem. This study is done in practical purposes rather than for pure scientific purposes and this research was conducted only in a certain city in Gyeonggi Province not nationally. So it would be difficult to generalize the results of this study. In addition, even though we know most of the factors influencing the decline in sales or consumer’s satisfaction but confirmed them once again. The significance of this study is that consumers and merchants confirmed A shopping’s influence is big which is the primary purpose of this study. If future research studies proceed and conducted by the national consumer or merchant, there will be greater significance.