마운틴 바이크를 위한 남성 아웃도어 웨어 디자인 개발

This study aimed to figure out the fashion elements and functional characteristics by identifying the needs of the MTB users for MTB clothing as the MTB activities have become popular with the change of lifestyle pursuing towards diversity of the outdoor activities, and to suggest men’s MTB clothing design to satisfy sensitivity, availability and consumption demands after applying the trend. It is expected to help realize the direction of development of the market for MTB clothing that is transforming itself into the multipurpose casual style and contribute to expansion of the outdoor wear market that has been focusing on outdoor clothing relevant to mountain climbing. The literature research was conducted using the advanced researches and the relevant data including academic journals, dictionaries, the website on fashion information WGSN, Samsung Design Net, Trendpost. The empirical research conducted an in-depth interview to collect the opinions and needs of MTB users on MTB clothing to set a direction of design development. Hence, the study identified the needs for design and activity by using the qualitative methods through the focus group interview (FGI) targeting the MTB users. The study suggested a total of 7 items of MTB outdoor wear design based on the identified qualitative research results and the analysis of the S/S sports and outdoor trend in 2017 after applying the multipurpose element of clothing for various outdoor activities, designing the ergonomic fit to protect the body from a high degree of activity, using the high functional materials considering the eco-friendly materials and locational suitability, and setting the reflection of the 2017 S/S sports and outdoor design trend as the direction of design development. With this, we expect the outdoor market mainly for climbing-related activities which has reached a saturation point to expand its market through market segmentation and specialization.