칸트 미학의 공통감과 부속미 개념으로 본 디자인의 공공성에 대한 인식과 태도- 넛지디자인의 사회적 의의를 중심으로 -

Today, the interest in the publicity of design is increasing as the design shifts to the level of carrying out the social role in the active position that defines and reflects the moral and cultural level of a society in terms of the passive role of improving the external appearance of a certain object. Nudge design is the notion that has emerged as a way of practicing the publicness of design. Nudge design aims to induce positive change by inducing people's natural participation in public-interest issues such as environmental protection and restoration of morality. The purpose of this study is to examine the social role of nudge design as an opportunity to recognize the essence of design by using the concept of sensus communis and adherent beauty in Kant's aesthetics. First, nudge design can act as a power to improve the recognition level of members when implemented based on the common sense of members of society. Second, nudge design can achieve aesthetic completeness when it is planned and executed from the perspective of the subsidiary subject to rules based on social purpose. Third, the aesthetic orientation of nudge design can not contribute to the enhancement of external esthetics, and contributes to the improvement of the publicity of society when it is extended to the stage of creating a value of public good and aesthetic realization as a symbol of morality. Fourth, nudge design fundamentally improves the quality of life of citizens by pursuing 'social beauty', facilitates communication and serves as an opportunity for social unity of members. In conclusion, I think that nudge design is a positive opportunity to ponder about the nature of design because it is the improvement of the attitude and the awareness of the social problems of the society members as the way of practicing the publicness of design.