비전소통과 구성원 태도간의 관계에서 행동정체성 및비전특성의 삼원조절효과

This study has two primary purposes, first to investigate the effects of department managers' vision communication on vision satisfaction, motivation and enthusiasm. secondly to explore how three way moderation-interaction of vision characteristic and behavior identification influence on relationship between vision communication and performance. For this purpose, We conducted literature review about vision communication, construal-level, behavior identification, vision characteristic and et al.. Based on this literature review, research model and research hypotheses were set up as follows. Hypothesis 1: Vision communication will be positively related to performance(vision satisfaction, motivation, enthusiasm). Hypothesis 2: Interaction of behavior identification and vision characteristic will moderate the relationship between vision communication and performance, such that when the relationship between behavior identification and vision characteristic is fit(behavior identification is high and vision characteristic is abstractness; the former is low and the later is specific) the positive effect of vision communication on performance will be stronger than when the relationship is misfit(behavior is high and vision characteristic is specific; this is abstractness and that is low). In this study, a research model and hypothesis were empirically tested based on data from two types of questionnaires involving 219 teams(manager and 1 employee) in Korean organizations. the leaders measured vision communication and employee measured vision characteristic, behavior identification and attitudes. Vision communication was measured using 4 items developed specifically for organization change stage by Jang, Chang & Kim(2006). Behavior identification was measured using the behavior identification form developed by Vallacher and Wegner(1989). We measured vision satisfaction using 4 items made with reference to Pearce and Ensley(2004), Collier, Fishwick, and Floyd (2004). Vision characteristic was measured using scales suggested by Berson et al.(2015). We modified scales developed by Marco, Mirjam, & Kees(2005) to measure motivation. Enthusiasm was measured using scales developed by Baik et al.(2010). Enthusiasm scales revised in order to the purpose of this study. In order to test the hypotheses, we have used multiple regression with control valuables and process macro suggested by Hayes(2013). The results of statistical analysis show the following. First, vision communication of leaders has positive effect on follower’s attitudes. secondly, three way moderation-interaction moderates between vision communication and motivation and enthusiasm. additionally, according to the analysis of conditional, when vision characteristic is low and construal-level is low, vision communication has a strong positive influence on motivation and enthusiasm. The implications and contributions of the research are described, and limitations of the research and future research are discussed.