A Study on Conversion of Seongnam Dandae Traditional Market into Wedding Market
A Study on Conversion of Seongnam Dandae Traditional Market into Wedding Market
최영규(Dan Dae Market); 백운배(대구미래대학교(폐교)); 윤명길(을지대학교)
2권 3호, 6~17쪽
초록
In 2014, Seongnam municipal government announced Sanseongro Commercial Area Revitalization including Dandae traditional market with active support of Seongnam municipal government. This study investigated conversion of Dandae market into specialized market to overcome economic stagnation and to make success case of wedding market. The study suggested supplementation of current problems as well as incidental businesses. The study gave SWOT analysis and management reformation to make success case of specialized market and to suggest win-win strategies and development plans to produce wedding market.
Abstract
In 2014, Seongnam municipal government announced Sanseongro Commercial Area Revitalization including Dandae traditional market with active support of Seongnam municipal government. This study investigated conversion of Dandae market into specialized market to overcome economic stagnation and to make success case of wedding market. The study suggested supplementation of current problems as well as incidental businesses. The study gave SWOT analysis and management reformation to make success case of specialized market and to suggest win-win strategies and development plans to produce wedding market.
- 발행기관:
- 국제융합경영학회
- 분류:
- 경영학일반