일본의 전자상거래 시장 현황 및 개선방안에 관한 연구

Purpose: The purpose of this paper is to examine the transition process of the e-commerce policy in Japan and to identify the current state of the e-commerce market conditions and problems in Japan. Composition/Logic: Section II outlines previous research on e-commerce in Japan. Section III briefly summarizes the development of the e-commerce policy in Japan. In Section IV, we study the actual situation of e-commerce in Japan and examine the problems. Section V summarizes the content of this article. Findings: The study results show the problems of the e-commerce market in Japan including ① securing e-commerce safety, ② lack of mobile internet response, ③ deterioration of profitability of delivery logistics companies due to spread of e-commerce, and ④ surge in customer damage related to e-commerce. To solve this problem, ① merchant payment terminal IC counterparts and biometric authentication is required to expand the payment method, ② to promote non-retention of card information, and ③ introduce streamlined omnichannel service options. Originality/Value: The purpose of this study is to investigate the current status and problems of e-commerce in Japan after examining the transition process in Japan's e-commerce policy.