창의소비자를 위한 O2O서비스 UX 디자인에 대한 연구- DIY 취미키트 서비스 디자인을 중심으로 -

As the spread of digital devices is widening and the use of SNS becomes more common, consumption trends of passive and obsessive consumers are actively changing. Also, creative consumers who are creating creative products or services by expressing their creativity have attracted attention. In this study, we propose the O2O service that maximizes the use of offline and online resources and provides the best experience for creative consumers of this window from the viewpoint of user experience design which is a multidisciplinary approach. Based on a survey of various consumer behavior through literature research, we have made a basic understanding and definition of creative consumption. And we examined the features and possibilities of O2O service. Through this, we developed a framework for user research and recruited participants who showed various creative consumption behaviors, then we conducted user research. After analyzing the results of the research, we derived problems and insights, and then conducted user experience modeling. Based on this, we developed a customized scenario with persona, and finally developed a hobby kit service concept, O2O service for creative consumers. The implemented application service was verified for usability through prototyping. This study embodied the creative consumption style that consumers create by themselves, extend their use, and persue problem solving and communication by suggesting a new O2O service, a hobby kit service design. In addition, we confirmed that the proposed service can increase the creative consumption efficacy practically compared with the passive consumption activity.