사회적 가치를 위한 소셜 디자인 프로젝트 사례연구

Recently when the social contribution of design has been rising in the overall society, this study drew the significant characteristics of social design from preceding researches, in order to suggest the characteristics of social design and the developmental direction as a basis for aiming for and practising the social value. There are six social design characteristics derived from this study: 'Social Communication Oriented', 'Minority Support Oriented', 'Culture and Art Oriented', 'Regional Development Oriented', 'Green Environment Oriented' and 'Educational Support Oriented'. And the researcher also conducted a case study on the project-based learning such as the development of graphic identity for the social contribution of Hanwha Group, on top of the analysis on cases of each characteristic. Through this process, this study aimed to seek for the future direction in which the social contribution and roles of social design could be effectively increased in more diverse areas. As a result of this study, the conclusions are as follows. For social change and sustainable social design, a combination of considerations is needed for the various social design characteristics presented in this study. In addition, it is important to continue to share and participate in social values, both among the designers and beneficiaries of social design, in the course of implementation of social design.