무빙 포스터 디자인을 구성하는 요소 연구

This study analyzed the factors consisting moving poster design. In order to analyze the elements of moving poster, the researcher reorganized the elements of moving posters by referring to the previous studies on printed posters, motion graphics and works of moving posters. In this study, moving poster components were classified into 'communication', 'visual and form', and 'sound'. In ‘communication’ section, moving posters had narrative elements, including scenes, because of the time and movement added by the poster's original function. The 'visual and form' section was classified into graphics, layouts, movement, and time. Graphics refered to various graphic objects constituting the screen such as photo, illustration, typography, color, diagram. Layout means screen layout, size, and orientation of the screen. Movement section was divided into ‘subject of movement’ and ‘attributes of movement’. Time was classified physical time such as playing time and subjective time felt by the audience. Also, the researcher categorized ‘sound’ as an additional section, since most moving posters did not include sound.