항공사 상용고객우대제도에 따른 관계혜택이 몰입에 미치는 영향

In this study, we investigated the differences in the relationship benefits according to the frequent flyer program of airlines. The relationship between relationship benefits and immersion was identified.In order to achieve the purpose of this study, a questionnaire was conducted for airlines’ passengers with boarding experience in the last two years. A total of 402 questionnaires were distributed, and 386 samples were analyzed using SPSS for Window Version 21.0.The results of regression analysis between variables for hypothesis testing are as follows. First, according to the frequent flyer program, the verification for differences in relationship benefits, consisted of one main hypothesis. As a result of the analysis, depending on whether or not to join the frequent flyer program, the psychological benefit was more recognized than the non-subscription. Second, as a result of analyzing the effect of relationship benefits on immersion, all three factors which are social, economic, and psychological benefit, had significant influence on emotional immersion. Economic and psychological benefits were found to have a significant effect on computational immersion.