Sustainable GSCM Practices – CSR Governance of Chinese Companies and Their Performances in a Green Supply Chain

The aim of this study is to provide motivation and practical implication for Chinese manufacturing companies to achieve their win-win opportunities in a global supply chain. Structural equation modeling has been applied to test hypothesis about GSCM practices (green cooperation and production) association with corporate performances (environment protection, financial and quality improvement), moderation effect of CSR relational governance on the asso ciation between GSCM practices and performances and mediation effect of environmental regulation on basic hypothesis by using survey data collected from 296 Chinese manufacturing companies. This study shows that green cooperation of Chinese manufacturing companies affects their financial and quality improvement as well as environmental protection, while green production affects negatively their overall performances. CSR governance moderates the effect of GSCM practices on performance improvement. CSR relational governance can be beneficial for GSCM practices to improve environmental and economy performances. There exists negative mediation effect of environmental regulation on overall performances through green cooperation. Environmental regulation can be detrimental for green cooperation to bring environmental and economy performances. This study contributes to understand current level of GSCM practices in China and CSR relational governance and identify that GSCM practices provide motivations for Chinese manufacturers to achieve the win-win opportunities in a global supply chain.