그래픽 디자인 요소의 수사학에 관한 연구

The communication method of graphic designers communicates with the viewer through symbols and visual communication. A long time ago, we exchanged opinions through body gestures, hand gestures, and facial expressions. With the creation and development of a communication tool called language, it has been produced in various digital media such as printing, T.V, and the Internet. This study starts with the premise that there is no information in people's communication, so I want to talk about the possibility of visual rhetoric without neutrality in graphic design. In areas such as design advertising and poster design, where the existence of the investigation is not clear, layout explains how design decisions affect communication. Recently, there are discussions in several dimensions surrounding the nature of design research and the potential of design studies in the design world. It is believed that an understanding of design rhetoric provides an important theoretical basis for this. We hope that research on design rhetoric will be helpful in establishing design studies by examining the relationship between typography and rhetoric, and design elements and rhetoric.