관점수용이 혁신행동에 미치는 영향에 대한 연구 - 합리적 행동모델을 중심으로

This study aims to investigate the impact of perspective-taking on innovative behavior based on the theory of reasoned behavior. The concept of perspective-taking, which has been mainly studied in the field of psychol- ogy, was applied in the field of organizational behavior to expand the understanding of the antecedents of inno- vative behavior. In addition, it was intended to provide implications for managers to increase employee’s innova- tive behavior by taking an interest in perspective-taking. In this study, we tried to empirically analyze how the perspective-taking affects attitude, subjective norm, intention, and behavior of innovative behavior rather than the relationship within variables in the reasoned behavior model, for which consistent results were derived from previous studies. To this end, data collected from 491 Korean organizational members, and the fitness of the data was confirmed through reliability and validity analysis, and the hypothesis was verified using a structural equation model. As a result of the hypothesis test, it was found that the perspective-taking had a significantly positive (+) effect on attitudes toward innovative behavior, subjective norms, and innovative behavior, but it was confirmed that it did not have a significant effect on intent to innovative behavior. Based on these research results, implications from the theoretical and practical aspects and future research directions were presented.