‘친(親)’재벌적 담론에서 이데올로기에 관한 연구: 비판적 담론 분석을 중심으로

This study set out to analyze the ideology of the ‘chaebol-friendly’discourse at the discourse, cognitive, and social level by using van Dijk’s socio-cognitive approach. First, the study examined ideological expressions in the‘chaebol-friendly’discourse by using presupposition and modality in the discourse analysis. Presupposition is not mentioned specifically in the discourse, but they are considered as factual knowledge and thus offer some clues to shed immanent light on the ideology of ‘chaebol-friendly’discourse. Modality is useful for expressing conviction, assumption, doubt, or confidence about the content of discourse, being used to express the speaker’ s knowledge and ideology related to the discourse. In cognitive analysis, the speaker’s mental model about chae- bol can be seen as his or her evaluative and subjective interpretations of a social situation. This mental model is used efficiently to deliver his or her attitude and opinion about the positive or negative position of chaebol to readers. Such a personal mental model creates a chance to share with readers through discourse and holds social significance of being believed by readers and having continuity. This process combines social, cognitive and discourse elements, generating knowledge and ideology. In social analysis, the speaker’s positions of ‘chaebol’ or ‘big corporations’were examined to analyze group polarization with‘our’group and‘their group’expressed posi- tively and negatively, respectively, in society. This polarization is a basic category to distinguish different groups, offering identity, activity, value, and goal to figure out the structure of ideology. The present study contributes to the pioneering of ‘critical’research in the research trend of business ethics with an experiential and empirical ten- dency in most cases today as part of an inquiry into the ideology of the‘chaebol-friendly’discourse.