4차 산업혁명시대의 스마트 뷰티서비스 이용경험이 소비자 감정반응과 수용의도에 미치는 영향

This study is a study on the understanding of the smart beauty market and consumer response to predict these changes, which is increasing using applications and services with ICT technology. Therefore, this study conducted an analysis on 20’s and 30’s adults who had experience using smart beauty service or application. The sample was collected from March 1 to March 20, 2022, from the survey company’s expert panel, and 257 copies were used for the final analysis. As a result of path verification using AMOS 21.0, usefulness, personalization, reliability, shareability, and convenience factors were derived as characteristics recognized through the experience of using smart beauty services. Convenience factors were found to have a positive effect on pleasure and ventilation. Sharing and reliability did not show any significant results, and it was confirmed that the pleasure and evoking factors through the smart beauty service experience are important factors that increase the acceptance intention for new technologies. Through this study, it is expected that it will be possible to provide practical information to respond to the direction of beauty service change in the era of the 4th industrial revolution, the needs of consumers, and the creation of profits according to the experience of new technology experiences and the sustainability of the beauty industry.