Research on an Expression Method of Logo Design Based on the Aesthetic Law of the Fibonacci Sequence

The aesthetic law of the Fibonacci sequence can be seen in many design genres. In particular, the existence of the Fibonacci sequence law can be seen in the logo design, font, shape, color, and layout design. Mathematics and Aesthetics are inseparable from life and design. Designers praised the formal beauty realized by the Fibonacci sequence, studied the principles of mathematics and aesthetics in-depth, and applied them extensively. Through the research on the beauty of rhythm and the beauty of prosody, unity and change, and the beauty of proportion in the Fibonacci sequence, related case studies and reflections, the embodiment and application of the Fibonacci sequence in LOGO design were explored. Through this study, I aim to explore the balance between rationality and aesthetics in design, expand creative thinking in design, breathe new life into the innovation and development of LOGO design, find feasible ways for innovation in contemporary visual design, and promote development. It will improve the artistic, scientific, and aesthetic effect of LOGO design so that LOGO design can perform the function of conveying symbolic information more efficiently. This thesis studied the operation of the Fibonacci sequence law for lines, proportions, and area in LOGO design. Unlike other aesthetic principles, the Fibonacci sequence is the result of human learning and application from nature. Through mathematical verification, the sequence itself is not mixed with any subjective consciousness and has clearly defined values. Therefore, the Fibonacci sequence can be used as one of the most objective ways to standardize a design. Principles involving theory and practice allow designers to have a detailed awareness and understanding of the Fibonacci sequence law, which can be applied creatively to LOGO design practice. This also works very strongly as a guideline and application in design creation, and it is a great example of science being extended and applied to design.