위치기반 게임에서 위치조작 태도의 선행요인

Pokémon GO is a location-based augmented reality game. The game creates dynamic contents by using location information such as global positioning system. Although many users abide terms of service and the guidelines, other players circumvent the game rules. The well-known cheating behavior in the location-based mobile game is location spoofing. Location-spoofers alter their signals of global positioning system and produce different positions. By this cheating behavior, they easily catch pokémonsters and enhance game experiences. Because other players suffer from this kind of cheating, game service providers try to detect the location spoofers and take actions. Yet, research on the antecedents of attitude towards location spoofing is insufficient. We conducted an online survey to investigate the roles of user’s need for competition, physical activity, attitude towards random rewards, attitudes towards payment policy, and attention switching on attitude towards location spoofing in the Pokémon GO. The results of regression analysis showed that need for competition, attitude towards random rewards, attitudes towards payment policy, and attention switching increased attitude towards location spoofing. Conversely, physical activity decreased attitude towards location spoofing. Implications for researchers and practitioners were discussed.