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학술논문농촌계획2023.05 발행

계층화분석(AHP)을 통한 농업인 가공창업 활성화 방안 연구 - 농업인 소규모 창업기술지원 사업을 중심으로 -

Research on Ways to Activating farmers' Processing Startups through Analytic Hierarchy Process(AHP) - Focusing on Small-scale Start-up Technology Support Project for Farmers -

마지영(우석대학교); 장동헌(전북대학교); 문수희(농촌진흥청 농산업경영과)

29권 2호, 23~34쪽

초록

This study used the AHP technique by constructing three classes based on small-scale start-up technology support projects for farmers to set the direction of revitalizing processed start-ups for farmers. To this end, priorities were derived by comparing the policy support managers of the Rural Development Administration and 18 people in charge of support projects for the Jeollabuk-do Agricultural Research & Extension Services and the Urban Agricultural Technology Center. As a result, first, the priority for the direction of revitalizing processed start-ups for farmers was 45.9%, facility improvement 29.0%, and start-up technology support 25.1%. Second, the priority of processing technology support projects was 30.0%, processing technology standardization 28.6%, education and coaching 22.1%, intellectual property protection 19.3%, PR marketing 61.6%, online distribution 26.0%, and management start-up support 12.4%, and facility improvement support projects were 68.3% and internal facility remodeling 31.7%. Based on these results, efforts and revitalization measures for standardizing agricultural processing technology are needed, and active facility improvement support projects are urgently needed to establish a hygienic and safe production base.

Abstract

This study used the AHP technique by constructing three classes based on small-scale start-up technology support projects for farmers to set the direction of revitalizing processed start-ups for farmers. To this end, priorities were derived by comparing the policy support managers of the Rural Development Administration and 18 people in charge of support projects for the Jeollabuk-do Agricultural Research & Extension Services and the Urban Agricultural Technology Center. As a result, first, the priority for the direction of revitalizing processed start-ups for farmers was 45.9%, facility improvement 29.0%, and start-up technology support 25.1%. Second, the priority of processing technology support projects was 30.0%, processing technology standardization 28.6%, education and coaching 22.1%, intellectual property protection 19.3%, PR marketing 61.6%, online distribution 26.0%, and management start-up support 12.4%, and facility improvement support projects were 68.3% and internal facility remodeling 31.7%. Based on these results, efforts and revitalization measures for standardizing agricultural processing technology are needed, and active facility improvement support projects are urgently needed to establish a hygienic and safe production base.

발행기관:
한국농촌계획학회
DOI:
http://dx.doi.org/10.7851/ksrp.2023.29.2.023
분류:
농학

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계층화분석(AHP)을 통한 농업인 가공창업 활성화 방안 연구 - 농업인 소규모 창업기술지원 사업을 중심으로 - | 농촌계획 2023 | AskLaw | 애스크로 AI