한·중 박물관의 문화상품디자인 선호도 비교

Background Museum cultural products make it easier for consumers to access ancient culture and spread culture in a very natural way as a medium of culture. Cultural products are important in both Korea and China, and research on cultural product design is needed as the importance of cultural products increases. However, gender and age studies are not perfect. Therefore, this study aims to study the preferences of gender and various age groups. Methods The method of this study is to investigate the characteristics of existing cultural products through case analysis, to confirm consumers' preferences for cultural product characteristics by age through a survey, and to confirm the accuracy of existing cultural product characteristics by deriving related data. Result As a result of case analysis, there are variables such as creativity, culture, value, and practicality.There are clear differences in consumers' creativity, culture, and value preferences for existing museum cultural products through consumer surveys by age group.The data showed that people in their 20s and 30s have a low preference for existing museum cultural products, while teenagers, 40s and 50s have a high preference for existing museum cultural products. Conclusion Consumers like products of creativity, culture and value. Therefore, in the design process, customized designs should be made according to the age and gender of consumers.