에코라이프를 위한 기업의 ESG 경영과 라벨프리 친환경 패키지디자인에 대한 고찰

As abnormal climatic phenomena take place repeatedly around the world, there is a growing interest in environmental issues recently. To address constant environmental issues, all kinds of social domains are changing at the macroscopic level, including other domains like politics and economy, etc. while urgently demanding companies and individuals’ environmental attempts and practices. Corporate attempts to cope with environmental problems are not optional any longer but essential, and even many individuals are making it a living habit to use less disposable plastic products, which are the main culprit of environmental pollution, and conserve all the natural resources, while putting ‘Eco-life’ into practice, which pursues ethical consumption and healthy lifestyle, as a part of the environmental movement in their daily life. Especially, companies in the food industry are trying to increase the recycling rate and reduce carbon dioxide emissions by using environment-friendly packaging materials and producing label-free products through full-scale ESG (environment, society and governance) management. This study aimed to comprehend the concept of eco-life, and thus qualitatively analyzed cases of label-free environment-friendly packaging designs, which are drastically attempted away from the existing framework of packaging designs, based on the corporate ESG management. As research subjects, this study selected the label-free products developed in Korea, such as Isis 8.0 Eco Mineral Water, Binggrae Acafela Simply, Coca-Cola Contour, Seagram’s, Pulmuone Danone Greek Yogurt, Chungjungwon the Jinhan Dark Soy Sauce Gold and Tonymoly Wonder Vegan. The analysis results show that label-free packaging design products have a quite easy disposal process which can fundamentally contribute to reducing raw materials, solving the problem of wastes, carbon neutrality, and environment and ecosystem protection. Besides, they actually reduce the amount of packaging wastes with plastic labels removed and show a high possibility of recycling. Lastly, they increase consumers’ brand preferences, who intend to put eco-life into practice, while increasing their purchasing intention, who intend to put value consumption into practice. Overall, this study attempted to comprehend the importance and necessity of environment-friendly packaging through reviews on label-free packaging designs and suggest a future direction for environment-friendly packaging designs.