프로스포츠 구단의 ESG 발전방안에 관한 연구

The purpose of this study is to derive future development plans and how the current status of ESG activities of domestic professional sports clubs is being conducted. In particular, the recent active ESG activities of professional sports clubs are making efforts to increase non-financial values, but the reality is that guidelines and directional settings for sports ESG are not clear. In order to achieve the purpose of the study, a research problem related to the current status of the club's ESG and the direction of development were set up, and an in-depth interview method was used to solve the set research problem. A group of experts were selected for in-depth interviews, and a total of nine people were selected, including three university professors and doctoral-level researchers majoring in the sports industry, three middle managers working for the professional soccer team and three middle managers working for the professional baseball team. In-depth interviews were conducted in a one-on-one interview method by mixing face-to-face and non-face-to-face methods. As a result of literature review and in-depth interviews on previous studies to identify the first research problem, ESG problems were derived from clubs that were conducting ESG activities and clubs that were not, and problems that did not take into account enormous garbage and environmental factors in professional sports games and difficulties in budget execution. After that, in-depth interviews conducted to identify the second research problem were analyzed using the theme analysis method. As a result, development measures to solve problems in current ESG activities were proposed as development measures for the development of clear ESG guidelines specialized in sports, ESG legislation, and field activities to reduce carbon neutrality. These results suggested development measures to solve ESG's immediate problems and move ESG activities in professional sports in the right direction in the future, and at the same time included suggestions for follow-up research.