뷰티서비스관리자의 업무적 행동특성과 관리적 행동특성이 업무성과에 미치는 영향

This study conducted an online survey targeting beauty workers nationwide from April 7 to May 30, 2023 to verify the impact of beauty service managers’ work and managerial behavior characteristics on the work performance of field workers. A survey was conducted. After distributing a total of 250 copies and confirming the collected 250 copies as the final analysis data, SPSS. 24 Frequency analysis, factor analysis, and multiple regression analysis were conducted using statistical programs. As a result of the study, first, it was found that as the goal setting of work behavior characteristics increases, performance attitude and organizational trust all increase. And it was found that organizational changes in work behavior characteristics did not affect performance attitudes. Second, the expectations of managerial behavior characteristics did not affect performance attitude but only had a positive effect on organizational trust, and the leadership and trust of managerial behavior characteristics were found to have a positive effect on both performance attitude and organizational trust. Through this study, it was confirmed that occupational and managerial behavioral characteristics are helpful in positively improving the work performance of beauty workers, and therefore, training on occupational and managerial behavioral characteristics was provided to beauty service managers. It is believed that through this, a variety of environments can be created that can stimulate motivation and competency.