여행자들의 공유숙박 경험이 지각된 가치와 이용의도 및 추천의도에 미치는 영향

This study was conducted to understand the impact of travelers' shared accommodation experi ences on their perceived value, intention to use, and intention to recommend. In order to verify the validity of this conceptual framework, travelers were asked to fill out a self-administered questionnaire, and a total of 298 questionnaires were collected and used for statistical analysis. This study was conducted using the SPSS 22.0 Statistics program. Frequency analysis and exploratory factor analysis were applied to the col lected data to derive the variables of travelers' shared accommodation experience, perceived value, intention to use, and intention to recommend. Reliability analysis and validation of each variable, correlation analysis, and multiple regression analysis were also conducted in order to verify this study. The results of this study are as follows: First, shared accommodation experience has a partially positive and significant effect on perceived value. Second, perceived value has a positive and significant effect on intention to use. Third, perceived value has a positive and significant effect. Fourth, intention to use has a positive and significant effect on intention to recommend. Through the results of this study, we have determined that various pro grams must be developed and supplemented to improve and develop shared accommodation services.