퍼퓸 데오드란트 마스킹 인식이 체취관리행동에 미치는 영향

Today, perfume has emerged as a beauty industry segment that represents olfactory beauty. The usability of body care products and perfume deodorants for body odor management is influenced by various factors for the MZ generation, the center of consumption. Therefore, this study is significant in laying the groundwork for future research and development of perfume deodorant products by investigating the impact of perfume deodorant masking perception on odor management behavior. Specifically, frequency analysis, descriptive statistics, correlation analysis, and multiple regression analysis were conducted on 202 valid samples collected from the MZ generation. The results of the study showed a correlation between occupation (r=235*, p=.018) and odor factor (r=.296**, p=.003) with odor management behavior, and a regression value of F=7.892** (p<.01) was confirmed in the multiple regression model. Based on this study, it can be said that the odor factor, a sub-factor of deodorant masking perception, and occupational factors of general characteristics form an impact relationship with odor management behavior. This study anticipates further research to prove the development of perfume deodorants and group-specific impact relationships in the future.