피부미용실 종사자의 내부 커뮤니케이션과 조직몰입, 직무 만족, 직무성과의 구조적 관계

The beauty service industry is a service industry that relies heavily on human resources, and internal communication, such as communication and interaction between workers, is very important as it occurs at all levels of the organization. This study aims to provide basic data and information that can help efficient human management and operation of skin beauty shops by examining the structural relationship between skin beauty shop workers’ internal communication and organizational commitment, job satisfaction, and job performance. The data analysis of this study used frequency analysis, Cronbach’s α coefficient calculation, reliability analysis, factor analysis, confirmatory factor analysis, and covariance structural analysis (SEM) using SPSS 25.0 for Windows and AMOS 25.0 statistical package programs, and bootstrapping. The subjects of the study were skin beauty shop workers, and a total of 293 surveys were analyzed using the 5-point Likert scale. As a result of the study, it was found that internal communication of skin beauty shop workers is a factor that affects organizational commitment, job satisfaction, and job performance. In addition, it was confirmed that organizational commitment affects job satisfaction and job performance, and job satisfaction affects job performance In conclusion, internal communication is an important factor in effective internal organization and human management. In order to prioritize the satisfaction of internal workers who directly contact customers in the field, internal communication should be strengthened and concrete measures must be found to provide better services to customers through the satisfaction of workers, and efforts for efficient organizational management are required.