디지털 미디어 기반의 관광안내센터를 위한 브랜드 디자인 구축- 한국관광공사 HiKR GROUND의 아이덴티티 디자인을 중심으로 -

In the future, tourist information centers should serve as an essential base facility and platform that directly or indirectly connects each tourist's content and tourists by delivering information tailored to the tastes of various tourists. and it must be combined with new media and technology to take a form appropriate for the latest generation and era. Meanwhile, according to statistics and announcements, the increasing trend of visitors to Korea shows increasing interest in and demand for various Korean cultures and content. With the globalization of K content, the need for a tourism industry that can respond to multiple cultural backgrounds and generations, as well as a broad age group called the MZ generation, has emerged, and the tourism center is a space that serves as a base to welcome new tourists amid rapid changes in the tourism industry. It can be seen that. This project aims to develop a brand for a Korean-style tourism center that responds to these changes. And it begins with the development of HiKR GROUND, a combination naming for the Korea Tourism Organization's new tourism center brand. It goes beyond the limitations of the existing identity to transform into a symbol mark, logotype, and even character or graphic pattern, which can be used as a variety of visual elements. The topic was the process of developing a hybrid identity. In addition, the hybrid identity covered in this project is transformed to fit a variety of media, including signage and content, focusing on digital media such as media walls and media poles within the space of HiKR GROUND. It covers a design methodology designed to build consistent branding.