조직의 내재성이 비즈니스모델혁신에 미치는 영향 연구: 디지털 전략의 조절 효과

The advancement of digital technology has transformed the business environment, presenting new challenges and opportunities. Consequently, companies must continuously innovate their business models and secure competitive advantages. Network embeddedness plays a crucial role as companies leverage resources within their social networks to create value, and systemic control includes mechanisms to respond to internal and external environmental changes and achieve strategic goals effectively. Digital strategy is essential for digital business transformation, providing a foundation for organizations to respond quickly to market changes and develop innovative services and products. This study aims to deeply analyze how the three dimensions of network embeddedness (relational, structural, and cognitive) facilitate business model innovation through systemic control and the moderating effect of digital strategy in this process. This will help companies strategically respond in the era of digital transformation, develop innovative business models, and achieve sustainable growth. For this research, a total of 300 valid surveys were collected from employees with at least one year of experience at domestic companies, and the structural equation model was analyzed using Smart PLS 4.0 to test the research model and hypotheses. The results of the study confirmed that structural and cognitive embeddedness positively influence systemic control, which plays a significant role in business model innovation. Digital strategy also served to moderate the relationship between systemic control and business model innovation. However, relational embeddedness did not show a significant impact on systemic control, presenting a finding contrary to previous studies. This discovery will need to be further explored in future research.