직원가치제안(EVP)이 애자일 조직문화에 미치는 영향: 개인-환경 적합성의 매개효과와 코칭 리더십의 조절효과를 중심으로

COVID-19 pandemic, companies are increasingly transitioning to agile organizations to respond to uncertainties with flexibility and agility. However, the success of this transition depends not only on changes in processes or technology but also on the transformation of employees’ mindsets and behaviors, i.e., the internalization of an agile culture. In particular, there is a paucity of integrated research examining organizational factors and their underlying mechanisms that influence the formation of agile organizational culture. To address this gap, this study focuses on Employee Value Proposition(EVP), Person-Environment Fit, and Coaching Leadership. Specifically, this study examines the impact of EVP on agile organizational culture and explores the mediating effect of Person-Environment Fit and the moderating effect of Coaching Leadership in this relationship. Data were collected through a survey of 300 employees from large corporations in South Korea and analyzed using SPSS Process Macro. The results indicate that (1) EVP has a positive effect on agile organizational culture, (2) Person-Environment Fit mediates the relationship between EVP and agile organizational culture, and (3) Coaching Leadership positively moderates the relationship between EVP and Person-Environment Fit. Notably, the effect of EVP on Person-Environment Fit is stronger when the level of Coaching Leadership is high. This study contributes to the literature by elucidating the interplay among EVP, Person-Environment Fit, and Coaching Leadership in cultivating an agile organizational culture, which is crucial for securing a sustainable competitive advantage in a rapidly changing business landscape. The findings underscore the importance of employee-centric value propositions, enhancing Person-Organization Fit, and fostering growth-oriented leadership as key drivers of agile culture formation. By offering practical insights into organizational culture transformation, this study bears both scholarly and managerial implications.