문제해결역량 및 디지털정보활용역량과 사업기회포착의 관계에서 경제적 동기와 비경제적 동기의 매개효과 비교

As the 4th industrial revolution is rapidly developing, innovation of digital technology and information industry is accelerating, and new business or startup opportunities are created by using the Internet and mobile devices. The creation of new businesses is the driving force of economic growth and also contributes to job creation. This study analyzed 515 valid survey data using SPSS Ver.24.0 and Process Macro Model 4 (Ver.4.2) to identify the factors affecting the entrepreneur's problem-solving ability, digital information utilization ability, economic motivation, and non-economic motivation. These factors are about capture of business opportunity in an unpredictable situation due to rapid technological development and changes in the economic environment. The results of this analysis are as follows. First, the independent variables problem-solving ability and digital information utilization ability had a significant positive effect on capture of social opportunity, verifying that the entrepreneur's personal capabilities are an important factor in the capture of social opportunity. Second, economic motivation did not have a significant mediating effect between problem-solving ability and business opportunity capture, but non-economic motivation had a significant mediating effect. Third, economic motivation showed a significant mediating effect between digital information utilization capability and capture of business opportunity, but non-economic motivation did not show a mediating effect. The research results provided important academic and practical contributions to understanding the influence of entrepreneurs' personal capabilities on the capture of business opportunity in the entrepreneurial environment accelerated by digital innovation.