Effect of Customer Privacy Protection Activities in Developing Services for the Intelligent Elderly Care Sector

Purpose: The intersection of information technology and elderly care services has received widespread attention in recent times. This study investigates the influence of privacy protection activities on user satisfaction. Research design, data and methodology: This study identified five independent factors within privacy protection activities: new technologies, assurance, empathy, regulations, and support activities, and developed a theoretical model to present the connections between privacy protection activities, trust, digital literacy, and user satisfaction. Results: The findings of the study show that privacy protection activities significantly impact user satisfaction in intelligent elderly care services. Trust and digital literacy play significant mediating and moderating roles in these relationships. Conclusions: This study bridges the gap between IT, healthcare and older adults by addressing the privacy dimension of intelligent elderly care to promote improved quality of life and ensure that technological solutions are effective and trusted by users with the growing need for privacy protection in intelligent elderly care services in multiple scenarios, directions, and levels.