인클루시브 디자인을 적용한 브랜드 아이덴티티 구축 연구

Background Brand identity plays a critical role in conveying a company's core values and building relationships with consumers. As digital environments evolve and user-centered paradigms spread, brand identity has expanded into a more flexible and interactive concept. With increasing emphasis on diversity and inclusion, inclusive design has emerged as a strategic approach for building sustainable and consumer-centered brands. This study aims to analyze how inclusive design principles can be applied to the process of brand identity development and to propose a practical framework applicable to branding practice. Methods This research is based on literature review and case analysis of global brands to explore the relationship between inclusive design principles and brand identity components. The study examines brand strategies related to UX/UI accessibility, product design, digital interaction, and communication, focusing on how inclusive brand experiences can be structured through these elements. Result Key strategic linkages were identified between brand identity components (core identity, visual and verbal elements, experiential and communication elements) and inclusive design principles. Case analyses revealed that strategies incorporating accessibility, diversity, and sustainability contribute to enhancing consumer experience and brand trust. The proposed framework demonstrates potential for application across industries, offering practical guidance for inclusive and sustainable brand identity design. Conclusion Inclusive design was found to be an effective strategy for enhancing accessibility and inclusivity in the brand identity development process. This study proposes a framework that can be applied in practice to support inclusive brand experiences. Future research should focus on validating the framework through empirical analysis and developing industry-specific strategies to enhance practical applicability.