진로동기가 진로준비행동의 관계에서 기업가정신의 조절된 매개효과: Z세대 대학생 중심으로

This study aims to present the importance of entrepreneurship for the successful career preparation of Generation Z college students and discuss changes in university education for this purpose. To this end, we empirically analyzed the moderated mediating effect of entrepreneurship in the relationship between career motivation, career decision self-efficacy, and career preparation behavior of Generation Z college students using SPSS and PROCESS Macro statistical packages targeting 500 college students. The results of the study are as follows. First, career decision self-efficacy partially mediated the relationship between career motivation and career preparation behavior. Second, entrepreneurship showed a moderating effect in the correlation between career motivation and career decision self-efficacy of Generation Z college students. Third, in the model where career motivation of Generation Z college students affects career preparation behavior through career decision self-efficacy, entrepreneurship had a moderated mediating effect as a result of analyzing the conditional indirect effect. The implications of this study are as follows. First, fostering entrepreneurship helps increase self-confidence in career decision, which helps improve career preparation behavior of Generation Z college students. Second, entrepreneurship is important for Generation Z college students who lack confidence due to lack of experience, as it provides an opportunity to improve soft skills that are advantageous for employment through practical experience. Therefore, developing programs and providing education that foster entrepreneurship in university education will be of great help in solving the difficulties of Generation Z college students finding jobs.