Kano-AHP 모델을 활용한 스마트 호텔 공간 디자인에 관한 연구: 중국 무인 호텔을 중심으로

With the advancement of science and technology and the intensification of consumer sophistication, the rapid development of information technology has led to the provision of convenient services in everyday life. Smart hotels have quickly gained attention in the industry due to their advantages in efficiency, convenience, interactivity, and customization. In adopting new technologies, customer acceptance plays a particularly important role. Therefore, this study begins from the perspective of customers’ accommodation experience and aims to derive the key spatial design elements for unmanned hotels using the Kano and AHP models. By analyzing construction regulations and service guidelines of smart hotels across various provinces and cities in China, as well as relevant literature and prior studies, spatial design factors were identified. Based on this, customers with prior experience staying at Alibaba Future Hotel, Leyeju Smart Hotel, and 99 Hotel were selected as research participants. Customer demand was examined through the Kano model, and expert evaluations were conducted using the AHP method to calculate the comprehensive weights of each design element. This study was conducted from April to July 2025, and based on the results of the Kano-AHP model, it identified the importance of each spatial factor and supplemented subjective judgment in unmanned hotel design. The study clarified the essential elements and their weights that should be considered in future unmanned hotel space planning. After satisfying basic customer needs, future smart hotel designs should emphasize spatial expression, design aesthetics, and integration with smart systems and devices to achieve full convergence between physical and digital environments. This study ultimately aims to provide theoretical and practical references for unmanned hotel space design.