AI 활용을 통한 기업에서의 디자인 기획 솔류션 방안 연구 - 아임비타 에디션 패키지디자인을 중심으로 -

It is intended to establish AI-based design planning solutions that effectively integrate artificial intelligence (AI) in the design development process of research backgrounds and purpose companies to improve creativity and efficiency. To this end, we analyzed the design development process of Chong Geun Dang Health and presented a strategic framework to maximize the IDIT performance in the design thinking methodology using the generic AI tool. As digital conversion accelerates, creative problem-solving approaches such as design thinking are also changing. At the center of this change is the development of the productive AI, which is widely applied not only to analytical and perceptual function but also to areas where creativity is required. The research method of research is empirically analyzed through the web design and package design project when the generated AI is used as a tool for the design thinking process (Discover - Define - Develop – Deliver). Studies show that the study results increase the progress of each stage, improve the data collection accuracy, and high quality visuals. We have confirmed that we can support prototype development. In addition, each step suitable AI tools and its features were derived, and the actual application plan was proposed. Research results will provide real guidelines for the use of AI in design planning, and to contribute to expanding the theoretical exterior of AI integrated design methodology in the corporate environment.