User Experience of Game Character Design Using Traditional Cultural Elements

This study analyzed the representation methods in game character design using traditional cultural elements across three aspects: realistic, modern, and creative representations. Players’ responses were categorized into perceptual, acceptance, and evaluative attitudes via an online survey. Differences were tested using independent-samples t-tests, one-way ANOVA, and linear regression. Perceptual attitudes differed significantly by gender, whereas acceptance attitudes were strongly associated with immersion time. Evaluations were more positive when the designs balanced cultural authenticity with creativity. This study aims to make a small but meaningful contribution to the traditional-culture-based game character design industry by providing more specific, objective evidence for the efficient use of traditional elements in character-production workflows.