基于隐私计算理论的智慧机场旅客个人信息提供行为影响因素研究
A Study on the Factors Influencing Smart Airport Passengers' Personal Information Provision Behavior based on Privacy Calculus Theory
계현화(한국항공대학교 서비스경영학과); 신리현(한국항공대학교)
34권 1호, 46~57쪽
초록
The purpose of this study is to investigate the mechanisms influencing passengers' personal information provision behavior in the smart airport environment, based on Privacy Calculus Theory. A theoretical model incorporating privacy concerns and trust as mediating variables was constructed, with a focus on analyzing the path effects of perceived benefits and risks on personal information provision intentions and behaviors. Using a survey method, data were collected from passengers with experience using smart airports, and a structural equation model was applied to conduct hypothesis testing and path analysis. The empirical results indicate that privacy concerns play a critical mediating role in the effects of benefits and risks on information provision intentions, while trust significantly facilitates passengers' information provision behavior. Ultimately, this study provides empirical evidence and practical strategies, offering theoretical and managerial insights into privacy protection and the rational utilization of data in smart service environments.
Abstract
The purpose of this study is to investigate the mechanisms influencing passengers' personal information provision behavior in the smart airport environment, based on Privacy Calculus Theory. A theoretical model incorporating privacy concerns and trust as mediating variables was constructed, with a focus on analyzing the path effects of perceived benefits and risks on personal information provision intentions and behaviors. Using a survey method, data were collected from passengers with experience using smart airports, and a structural equation model was applied to conduct hypothesis testing and path analysis. The empirical results indicate that privacy concerns play a critical mediating role in the effects of benefits and risks on information provision intentions, while trust significantly facilitates passengers' information provision behavior. Ultimately, this study provides empirical evidence and practical strategies, offering theoretical and managerial insights into privacy protection and the rational utilization of data in smart service environments.
- 발행기관:
- 한국항공운항학회
- 분류:
- 항공운항관리